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Your Space
Issue #10 September, 2008

Leigh Ann Turner

Finding and Retaining Your Employees Through Workplace Design.
by: Leigh Ann Turner

Most companies focus their employee retention resources on attracting, training and paying people. But in a recent survey 24% of respondents indicated that the physical work environment was an important reason for either accepting a new position or for staying with their current employer.

Some of your employee’s hot buttons may include:

Temperature – Maintaining a well functioning HVAC system which is zoned properly can alleviate a fair amount of issues when it comes to comfort. The issue of too hot vs. too cold is one of the top complaints in the workplace. One popular remedy includes under floor air ducts that allow workers to control the air flow and temperature to each office or workstation. 

Natural Light – Access to daylight has proven to increase workers productivity. Glass office fronts and translucent glass treatments can extend the reach of natural light to inner area workspaces.

Noise – Many people find it difficult to concentrate on their tasks when the noise of speaker phones, cell phones, computers, radios, etc. is in the workplace. Solutions include: sound absorptive ceilings tiles, strategically placed workstation panels and “white noise” sound masking systems.

Aesthetics – Updating the look and feel of the work environment is an immediate morale booster. It not only communicates success but shows your employees that they are appreciated. Effective and efficient space planning, well designed workstations/offices, key paint choices, corporate graphic imagery, greenery and accent lighting go a long way to revamp and excite a work environment.

Office environments that are aligned with an overall image, address individual needs and are physically comfortable have proven to contribute to overall job satisfaction.


Going green
How to “Green Up” Your Marketing
by: Nova Creative Group

The Natural Marketing Institute has identified a growing consumer market with a current estimated value of $209 billion in the U.S. These consumers are focused on the environment, sustainable living, social justice, personal development, and health and fitness. But because they are already bombarded with green messaging, they have developed a healthy amount of skepticism towards companies that make green claims. In order to win consumers over, you need to implement practices that reinforce your corporate commitment to sustainable practices.

Engaging in paperless PR
Identify and regularly visit top blogs for your target market; then participate, sharing your expertise and advice without being overtly commercial. It is a great paper-free PR aimed directly at your potential customers.

Cleaning up your mailing list
By removing obsolete customers, invalid addresses, non-prospects and duplicates from your mailing list, you reduce paper waste along with shipping costs and the environmental impact associated with transporting your printed materials.  

Eliminating your paper trail
Instead of handing out brochures to every visitor to a tradeshow booth, set up an ordering system for attendees to register to receive literature via e-mail or mail. This eco-friendly option allows you to gather valuable information about prospects for future use while reducing the environmental impact of printing and shipping your marketing materials.
 
Printing responsibly
When appropriate, select recycled, unbleached papers; when those papers won’t do, choose papers that are Forest Stewardship Council (FSC)-certified. FSC certification ensures that trees or alternative materials used to make the paper are from forests that are managed responsibly from environmental, social, and economic standpoints. Use FSC-certified printers as well; they have made the effort to meet Forest Stewardship Council standards for sustainability.

Take the LEED
Is your building green? LEED certification* is a highly visible way that you can demonstrate your company’s commitment to sustainable and renewable energy. LEED promotes a whole-building approach to sustainability by recognizing performance in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection and indoor environmental quality.
*Leadership in Energy and Environmental Design Green Building Rating System™

Today’s consumers are well informed and won’t be won over by unsubstantiated green claims. Companies that hope to build a greener brand and capture a share of the growing market for sustainable solutions can’t just talk the talk. Start walking.



pig bank with moneyDid You Know?

Did you know that the government (local, state and federal) offers incentives in the form of tax credit and loan programs to encourage Green or Sustainable Design? The Ohio Department of Development offers programs including the Energy Efficient Revolving Loan Fund, The Ohio Air Quality Development Authority and the Conversion Facilities Tax Exemption. Federal incentive programs include the Energy Efficient Commercial Building Tax Deduction, the Business Energy Tax Credit, the Renewable Electricity Production Tax Credit and the Energy Efficient Mortgage.



Miller-Valentine Design and Renovation offers services in interior design, space planning and construction – including recommendations for everything from what color pallet to use and where to hang artwork – as well as wiring, plumbing and all facets of construction.

 
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